my facebook business account was disabled

Our end goals are for you to have a healthy active advertising account. Why did Facebook disable my ad account? Facebook reviews millions of ad accounts every. Make sure Facebook disabled your account. Go to and log in with your username and password. If you see a message that. To fix a disabled Facebook account, you can appeal it, create another business account, use another facebook page to run adverts on the page.

My facebook business account was disabled -

s marketers or businesses, there’s a jolt of shock and panic that runs through the body after seeing that a Facebook Ad account has been disabled. If you’ve seen the horror stories, you probably want to prevent the same thing from happening to you. In this guide, you’ll see the most common reasons for a disabled Facebook Ad account. Not only this, but you will also learn what you can do as a responsible Ad account owner to prevent going through a similar experience. 

Most Common Reasons for a Disabled Facebook Ad Account

Since Facebook doesn’t always explain why an account is disabled, business owners often are left scratching their heads. Fortunately, we can reveal the most common issues. 

Branded Content

Back in 2016, Facebook overhauled the branded content policy and it has caused problems ever since. When content creators and influencers are getting paid for posts, for example, they now need to directly tag the company in these posts. Even with organic posts that aren’t strictly ad posts, they still need to tag the company. Ultimately, Facebook wants all users to know when content is sponsored. 

To make things easier for all involved, content creators can use the Facebook-generated tool to tag a business partner. When this happens, both parties have access to the data including total spend, engagement, and other metrics. If you went against the new regulations in this area, this could be why your account is now disabled. 

Unsettled Payments

For many innocent parties, the disabled account can actually come down to unsettled payments rather than a violation of the terms of use (or community guidelines). If this is the case, the cure is simple because you just need to update the billing and payment information on your account. Sometimes, this can happen after a bank issues a new card and renders the older one inactive. To fix this, just add your new card, settle all payments, and the account should reactivate once again. 

Brand Usage 

As advertisers, we may make reference to Instagram or Facebook, but only when necessary for clarifying the ad destination. In the past, we’ve seen businesses using the Facebook logo because they think it will grab the user’s attention. While a good idea initially, the problem with this is that it goes against strict Facebook rules. 

Personal Attributes

It’s important to target ads at people who will have an interest, but Facebook has drawn a line so that we don’t cross into personal attributes. We recommend getting acquainted with the list because it includes important attributes like: 

  • Race
  • Ethnicity 
  • Gender identity 
  • Medical conditions 
  • Beliefs 
  • Age 
  • Financial status 
  • Criminal record

Rather than identifying the audience directly, we need to focus on the unique selling point of the product/service. 

Other Reasons 

Although less common, we’ve also seen businesses banned because they violated the prohibited content guidelines. If you’re unsure, head over to the Advertising Policies, and section five will tell you all about restricted content. This includes online gambling and gaming, alcohol, dating, subscription services, online pharmacies, insurance products, over-the-counter medication, politics and social issues, cryptocurrencies, and weight loss products. 

Steps to Take After a Disabled Account 

If you find that your account has been disabled, you should first try to identify why this is the case. If you’re confused and are shouting your innocence, Facebook allows businesses to submit an appeal. After logging into your account, enter the advertiser account ID number and explain the issue you’ve encountered. At that moment, it’s natural to feel stressed and frustrated. However, this doesn’t mean you should send a rude email. Instead, write an honest email that explains your problem and gives thanks to the reader for their time. The nicer you are, the more willing the reader will be to help. 

If you’re aware of why the account was disabled, state that you understand the issue and will prevent the same thing from happening in the future. If you’re unaware, feel free to ask and explain your willingness to improve if the account were to be reactivated.

What if the request is denied? In some cases, it’s possible to start a new ad account, and this is normally true of minor offenses. However, you don’t need to give up because sometimes the Facebook appeals are read by a bot. If you tried once and received a denial, there’s no reason why you can’t try again. 

Simultaneously, we recommend getting in touch with a Facebook Marketing Expert. As Facebook employees, you’ll receive a free consultation and help with your account. Rather than having an appeal rejected by a bot, a Marketing Expert helps you to speak to a real human from the company. Although not in every case, sometimes the expert can provide an insight into why the account was disabled. Even if they can’t help to get it back, they’ll offer advice so that the same thing doesn’t happen again in the future. 

Prevent Facebook Disabling Your Ad Account 

To finish, here are some ideas that a marketing professional will share with you to protect your ad account. 

1. Don’t Rush 

When first starting on Facebook Ad, we understand the excitement that comes with building new campaigns and pumping funds into them. However, we recommend starting slowly. Once you have one campaign approved, only then should you build on it while following the policies of the platform. Facebook keeps a careful eye on all new accounts because they know that disabled account owners often start a new one soon after. If you want to avoid attention, start slowly rather than investing thousands into a single campaign straight away. 

2. Open Multiple Accounts 

Often, we find that businesses are completely unaware that they can open different ad accounts. On Facebook Business Manager, you can actually have five different accounts. A good strategy is to get all the main campaigns set up on one account before then starting any riskier campaigns on a separate account. This way, all the main campaigns will remain active even if the other account is disabled. 

To get started, go to the Business Manager and choose the People and Assets tab. From here, click on Ad Accounts and either create a new one or link an existing one.

3. Follow the Rules

Although it sounds simple, another way to prevent getting your Facebook Ad account disabled is to follow the policies. This includes the following: 

  • Check all grammar and steer clear of profanity 
  • Don’t capitalize every single word 
  • Don’t use punctuation, symbols, or characters excessively 
  • Stay away from advertising services and products on the prohibited list 
  • Don’t imply that you’re aware of personal characteristics or attributes 
  • Never discriminate against a single group of users 

4. Only Use One IP Address 

With some employees working from home, it’s hard to track access to your Facebook account. Therefore, we recommend taking control of this area and limiting all ad activity to one IP address. As soon as Google sees multiple IP addresses and countries, it will flag the account and it could get disabled rather quickly. This measure is in place to protect users, but it will soon get frustrating if you have team members all around the world. 

5. Assess All Ads 

It could be that your account has been walking a tightrope in recent weeks, so look through all of your ads and delete any that could potentially cause issues. Especially when an ad hasn’t received approval, delete it as soon as you can. While doing this, you can also delete unpublished campaigns that are currently paused. 

6. Web of Trust

Did you know that your landing pages are judged by Web of Trust? If it receives a negative flag, this will affect your ad experience on Facebook. With this in mind, use the related browser extension and you can keep tabs on the health of your landing pages (and all other pages on your website!). 

While on this note, it’s always wise to perform checks on your landing pages every so often. If the landing page leads to an error, Facebook will quickly take action because this causes a negative experience for users. 

Additional Tips

  • Pay attention to negative feedback (and act on it!) 
  • Read up on the Facebook policies 
  • Consult a professional for assistance

Now I have a business page on Facebook, how can I delete my personal profile?

I set up a Facebook account for my business but I did it as a personal page. I then realised my mistake, so I now have a shortcut link to a business page. How can I delete the personal page, because I only want to have one business page? Jenny

You can’t. As I understand it – which is always fuzzy, given the way Facebook keeps changing things – every page must be linked to a personal profile. However, the link isn’t visible to other users, unless you add it yourself.

In an online answer, Jade from the Facebook Help Team says: “We will never release your name to the general public stating that you are linked to the Page. Please know that the Personal Profile must represent a real person and can not have the name of a business.”

However, you can always set Facebook’s privacy control to restrict access to your personal page. Click the down arrow in the top right, select Settings and then Privacy. The section on “Who can see my stuff?” provides options from “Public” to “Friends” to “Only me”. You don’t need to delete your personal profile if only you can see it.

In general, I think Friends is the best setting for small and personal businesses, assuming you are active on Facebook. Your friends are most likely to Like your business page, most likely to comment, and most likely to recommend it to their friends. Large corporations have other ways to generate a following, but friends do it without you having to pay for it.

Personal profiles v business pages

Facebook was launched in 2004 as a social networking website, initially for students at Harvard University. It was based on the idea of connecting real people in real time, and users’ identities were based on their university email address. This fundamental concept was maintained as Facebook expanded to other universities, schools and colleges, then to work networks, and eventually to everyone aged 13 and over.

The only concession is that – following protests from drag queens, among others – Facebook now allows people to use the names they use in real life, even if they are not their birth names. (Lil Miss Hot Mess was “beyond thrilled”.)

None the less, it is against Facebook’s terms of service to set up a personal account using a business name, or to use a personal account for business. If you do this, Facebook can and often will delete your account. Since Facebook knows who you are, it may not be easy to create a new one.

Facebook tried to solve this problem by introducing Facebook Pages for Businesses, which were announced on 6 November 2007. This process is by now pretty much automated at Create a Page, where Facebook offers set-ups for local businesses, companies and organisations, brands and products, artists and public figures, entertainment, and community causes.

Pages plusses

Pages have advantages over profiles. For example, you can have an unlimited number of business pages, with an unlimited number of followers. You can block people, block certain words, and turn on a Profanity Filter. You can access Page Insights with demographic information about visitors, and you can create advertisements to boost posts. You can also use Page Roles to allow other people to edit, moderate, or even contribute to your business page.

The main thing you lose is privacy controls.

Most individuals, and many small businesses, do not understand the difference between personal profiles and business pages, and some fall naturally into grey areas, such as pseudonymous users with stage names. Facebook therefore makes it easy to convert personal profiles into pages. For instructions, see: How do I convert my personal account to a Facebook Page?

Facebook says “the name on your personal account will become the page’s name.” This is clearly not what you want, but you can change it later. Also note that posts on your personal profile are not carried over to your new page. This will be a good thing for some users and a bad one for others. Some users may need to download the data from their personal profile – that option is under Settings – and re-upload posts to their new page.

Of course, even if you are not planning to create or convert a page, it’s always a good idea to back up your data.

Promoting your page

Facebook has some short tutorials on how to Promote Your Business From Your Facebook Page, plus Blueprint eLearning, which offers a number of short courses. (There’s even one for How Journalists Can Best Utilize Facebook and Instagram.) These courses include useful information about features such as Notes, 360-degree images and broadcasting live video. You will not be surprised when courses encourage you to spend money on Facebook promotions, but there’s enough information to make them worth a look.

Facebook Business Manager

One way to separate your personal profile and your business pages it to use Facebook’s Business Manager, which covers both Facebook and Instagram accounts, and Facebook apps. It’s also a key program in Facebook’s mission to sell you advertising.

Business Manager enables multiple people to manage multiple accounts, under your control. This is obviously essential in businesses where more than one person updates pages, and in large businesses with external contributors such as graphic artists, photographers and advertising agencies. It may be overkill for a small business, but it’s worth considering.

Note that once a page has been added to Business Manager, that page can only be accessed and managed from Business Manager.

Facebook rules

Although people generally ignore the “small print” – if they even know it exists – it’s a good idea to read the Facebook Pages Terms page, which specifies what you can and cannot do. There are even more guidelines for developers who use Facebook as a platform.

Always bear in mind that, like it or not, there is no viable alternative to Facebook, unless you live in Russia (VKontakte) or China (Renren). Facebook writes the laws, operates the police force, and is also the judge and executioner.

Of course, the same things are true of many other web properties including Google, Twitter, LinkedIn, and Reddit. They are all self-regulating. The difference is that most sites allow or even encourage pseudonymous or anonymous users – get thrown off Twitter and you can be back in seconds – whereas Facebook does what it can to tie your account to your personal identity. And it has a huge amount of information about you, including who your friends are.

It’s not obligatory to have a Facebook account, and plenty of people survive without one. But Facebook now has more than 2 billion monthly active users, and losing access to that market could be a blow to many of those who operate business pages.

Have you got a question? Email it to [email protected]


How to Avoid Getting Your Facebook Ad Account Disabled

Home / Company Blog / How to Avoid Getting Your Facebook Ad Account Disabled

Today Facebook is more than just a social network. All these years Facebook has been growing up to become a massive marketing platform. Since the creation of their advertising tool, they’ve attracted millions of advertisers and business owners to start promoting their products or services through Facebook Ads. 

Right from the start Facebook implemented certain rules for advertising on the platform. Yet if earlier they could be rather negligent, after a while they’ve collected a good deal of clients and started tightening up their policies. Or it would be more correct to say they’re now enforcing the terms that have long existed, and that we all once agreed to. 

For this reason, today the Ad account being banned is a very common problem among Facebook Ads users. Many advertisers are suffering from this issue right now. Their accounts are being disabled “for no reason”, as they think. Well, that’s not exactly true to life. 

Even if you believe you studied Facebook terms of service inside out and more than sure that you’re fully compliant with their guidelines, you still can be wrong. There’re lots of pitfalls to keep in mind. It’s super easy to be missing out on something. 

In this article we have prepared some tips for you to minimize the risk of your Ad account being disabled by Facebook. 

Follow Facebook Ad Policies 

First and foremost, follow Facebook Ad policies. Go through the list of Facebook Advertising policies and Terms of Service. Read each point to ensure your current actions are compliant with that rule or another.

Create your own checklist. Some of the guidelines can be more applicable to your ads than others. It’s easier to have your ad as a real example and compare the guidelines to what you have. Reading the guidelines you may find some things that you’re doing are not actually encouraged by Facebook. 

Let’s look into some most obvious policies. They won’t necessarily be applied to your case but you might as well be sure your ads are compliant with them. 

  1. Don’t sell products prohibited by Facebook 

    The policy concerning this point reads as follows:

    Facebook policies

    The last sentence implies that some things you CAN sell but only to a certain type of audience. In other words, there are age limitations for some types of products. For example, ads for adult products or services can be targeted only to people aged 18 or older. 

  2. Avoid any kind of discrimination

    Facebook rightly states that Ads must not discriminate against people based on Personal attributes like age, gender, race, disability, family status, and so on.

    Talking about Personal attributes, this is a grey area. In addition to avoiding discrimination based on them, the ads must not include implications about these personal attributes. Simply put: don’t “attribute” people to some group based on different demographics or interests. For example, avoid the word “other” implying that the user also belongs to the mentioned group. Let’s consider the following example provided by Facebook: 

    "Meet other black singles near you!" is against Facebook guidelines.

    Instead, they offer "Find black singles today." 

    Feel the difference? In the first case, by saying “other” you make an assumption that the person targeted with this ad is a black single. In the second case, you focus on your product or service and how the user can benefit from it. And that’s what you should aim for. 

  3. Don’t use misleading information

    When it comes to your ad copy or landing page, don’t make false claims and don’t use baits. This will eventually lead to getting your account blocked. Be honest with people and don’t make promises to give your potential customers what you’re not going to give.

    Using links redirecting to other websites also violates Facebook rules. It’s really annoying when you click the link to go to a particular website but it keeps redirecting you to other sources with inappropriate content.

  4. Be careful with pop-ups

    Another problem with landing pages is the use of popups. For example, popup ads calling to download something, leave personal information to get access to the website content, or the ones with countdown when you can’t close the window without watching the ad.

    All these things will negatively influence your reputation on Facebook.

  5. Personal data collection

    It’s illegal to fish out personal data under the pretext of bot defense or ask for an email or phone number to download some content.

    You can ask to leave an email address, for example, to subscribe to your newsletter. But, first, it should not be obligatory in order to continue and view your website. Second, there should be an option where the user ticks the box to agree to the processing of personal data.

  6. Pay attention to your wording

    Even if you read and know the rules, you need to pay attention to word choice in your ads. We often simply forget about stuff you say in the creative. The most common points to avoid are the following:
  • don’t use the words “you”, “yours”; 
  • don’t overuse capital letters,
  • don’t use profanity (obviously),
  • don’t say FB, IG, or change facebook’s brand names in any way. This also concerns any other brand name, use them carefully; 
  • add a disclaimer and privacy policy. 

Minimize the Risk score for your Ad Account

Facebook is full of surprises. So it’s important to mention that in some cases, it's absolutely not the advertiser’s fault. Your Ad account can be disabled randomly for no reason. Facebook can mistakenly flag your ad or block your Ad account in the process of occasional control checks. This kind of ban is a matter of bad fortune but, unfortunately, it may happen to anyone.

However, there are some things you should do or avoid doing in order to minimize the risk of your account being disabled. 

Remember that every Facebook Ad Account and Business Manager has kind of a “risk score”. It’s a level of your trustworthiness in the Facebook algorithms’ opinion. The ratings of the risk score depend on many factors.

The main reason why you MUST care about this parameter is that it influences the chance of your Ad account to be disabled. The higher is the risk score, the higher is the chance to lose your Ad account. 

Here’re some points to keep in mind to help you optimize your risk score:

  1. Be consistent

    Ad accounts can be automatically disabled due to unusual behavior. First, if you’re advertising for the first time, start with just a few ad variations. Warm up your Ad account by submitting some easy ads for approval and show Facebook you’re a “law-abiding citizen” following their policies and ToS.

    Secondly, increase the number of ads gradually. It may seem strange if you radically change your advertising habits. Your ads can end up getting flagged. This is not good for the reputation of your Ad account. 

    To sum up, avoid your ads getting rejected! If it already happened, appeal your rejected ads. Don’t leave them without your attention.

  2. Increase your Facebook customer feedback score

    Facebook gives people an option to rate your page. This data is collected by Facebook to compile your Facebook page feedback score. Thus, to avoid getting your Ad account shut down, you need to improve customer satisfaction.

    First of all, address and work with negative feedback or comments. Don’t leave them hanging.

    Next, provide your clients with quality customer support. Don’t be afraid to talk to your clients. It will help you to increase both trustworthiness and brand loyalty.

    In addition, don’t forget about such metric as ad frequency. If people see your ad too often, they can choose to hide this ad or even report it. Don’t annoy people and they won’t harm your Facebook reputation.

    Last but not least, improve ads quality: create ads that people will enjoy seeing in their feed.

  3. Avoid payment issues

    Your Ad account can have unresolved payment issues. Review Payment and Billing sections inside your Business Manager. Make sure that:

    - your payment information is up-to-date (e.g. the credit card is not expired);

    - you don’t have unresolved payment issues, like unpaid bills or debts. Check also on other accounts using the same credit card.

    Another thing that can get your Ad account disabled is the credit card you’re using. It’s very tricky (like everything with Facebook, actually). You can have problems using the credit card that’s used in multiple Ad accounts or Business Managers, especially if one of them was previously disabled.

    You also risk getting your account disabled if you’re using someone else’s card to pay for the ads. Or if you indicated the wrong credit card information and the first or last name in your profile differ from real ones on the card.

    In addition, try not to change the payment method. This somehow may seem suspicious to Facebook. Choose from the start whether you want to pay by credit card or use PayPal.

  4. Be careful with who you give access to your account

    It’s not uncommon to delegate managing your advertising account to marketing agencies or individuals who can help you with that mission. Yet, it can backfire on you. Avoid giving access to agencies, freelancers, or even your team members if their businesses interacted with disabled ad accounts. Their accounts’ bad reputation can be “contagious” for yours.

  5. Use one IP address to launch ads

    This point is partially connected with the previous one. If the person that you give access to your account lives in another city or country, this is also a problem. The system detects the IP addresses from which the users log into the accounts. This doesn’t look good for Facebook security system.

    If you trust another person managing your account or travel a lot around the world yourself and launch ads in different countries, try using VPN.

  6. One page for one product

    Another action that may seem shady to Facebook is when you use different pages for advertising the same product.

    For example, you’ve been running ads through your main Facebook page to drive traffic to your website. Then you decided: “maybe it will help my business to advertise my website through multiple sources?” Well, no. Facebook doesn’t really like that. It can regard you as a scam and get your account banned.


“Losing” an Ad account or a Business Manager can cost a lot. Whether you’re a business owner or an agency managing dozens of clients’ accounts. The best strategy in relation to keeping your account safe is to learn why your account can be blocked in the first place. Facebook may seem extremely inconsistent in its blockings. Yet you can at least make sure you did everything to prevent your Ad account from being disabled.


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Disabled Facebook Ads account – How to fix this?

IMPORTANT: Despite all the messages we are getting, we have to say we are not connected with FaceBook in any way and have no effect on the status of your Ad accounts. For all info and help get in touch directly with the FaceBook support team.


facebook-ads-disabled-online-marketingIn the last few weeks Facebook security team is massively suspending their advertisers ad accounts due the bigger number of fraudulent advertisers. Are you impacted by this? Learn how to fix one of the most used online marketing platform from the information in this article.





You got this or similar message from Facebook:

Your account has been disabled. Your ads have been stopped and should not be run again. We disable an account if too many of its ads violate our Terms of Use. We cannot provide you with the specific violations that have been deemed abusive. Please review our Terms of Use and Advertising Guidelines if you have further questions.


Your ad account has recently been flagged because of unusual activity. for security reasons, any ads you’re running will be paused until you can confirm your account information. contact Facebook.

First step to get your ad account back is to send Facebook team an appeal to re-enable your ads account through the form that can be found on this link

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But why did my ads account got suspended?

These are some of the most common reasons of suspension of the Facebook ad account:

  • You created a new Facebook account and started advertising with it right away
  • You created an ad campaign for an affiliate marketing program or third party advertising scheme
  • You are promoting a website that has redirect/forwarding loop
  • Using a Facebook ads coupon that you purchased from some other website
  • You created a campaign for dating, relationship, or some similar website

If you noticed something from the list that you did, most probably this is why ads account is suspended.

Even if you send an appeal to Facebook but you did something from the list above you will probably get denied with this or similar message:

Our records indicate that your payments account was disabled due to suspected fraudulent activity. We will not reactivate your payments account. This decision is final.
Thanks for your understanding,


Matt, (or some other name)

Facebook Risk Management.

So, what should I do?

  • Create a new Facebook account or acquire an already active one that wasn’t used for online marketing activities.
  • You should not do anything from the list above in connection to this Facebook advertisements record including making promotions for anything you attempted to when your record got suspended. Facebook bans pages and sites on records that get suspended. In the event that you attempt to make another record and attempt to advertise the same thing, most likely that you will get suspended.
  • Be extremely cautious when creating a new Facebook account if you plan to use it in long term.

How should I create a new account to function with Facebook ads account after the previous one was disabled?

  1. If creating a new account verify the charging data for that new record matches what you are going to use. At an absolute minimum, the charging postal district you give Facebook later on ought to match that on your credit card. In a perfect world, your name and birthday info will match too. In the event that you are utilizing another person’s record, you can get them an additional credit card on the record you need to use with Facebook advertisements. This should to be another credit account totally different from any you endeavored to use before.
  1. In the event that you ever created another Facebook account previously, use that one. Facebook likes more seasoned accounts and considerable measure and gives them a LOT more slack when it comes to being disabled. In the event that you don’t have another account, you can ask your family or companions if they have a account you can utilize. You may be astounded to discover they have an additional one. You additionally can purchase one from an outsider which is dangerous, but however may work in the event that you have no companions, family, and you have effectively neglected to make another account effectively.
  1. When you have built up a typical example of utilization for your account, then you can endeavor to make a Facebook promotion. You ought to make certain to utilize a credit card for charging that is not quite the same as what you utilized last time and make a point to advance an extremely safe thing for your first notice. A page about animals or a companion’s page that is now effectively running advertisements is a smart thought. Facebook will endure you attempting to advance a few things after you set up an example of fruitful promoting without debilitating your account. Begin safe and move along the route again into having an effective advertisements account.
  1. After you have created a new account, you ought to use it WITHOUT MAKING ANY ADS for at least one week, just the way an ordinary client would. On the off chance that you truly need to be erring on the side of caution, I prescribe no less than one month. I have utilized each profile before making promotions with it for no less than couple of months. This implies signing on from the same area, posting substance, including no less than 50 friends, taking a gander at other individuals’ pages, and liking a couple of Facebook pages. Facebook knows precisely how the vast majority go about attempting to make or utilization another account for advertisements. You have to resemble an ordinary client to their calculations in the event that you need to make another account.
  1. With your new account now living up to expectations, be watchful about what you make promotions for. Never again do anything on the list I shared above and you ought to be good!

It’s always good to read Facebook’s ad guidelines and advertising policies to be safe that you are on the right path.

If after all your new Facebook ads account are being disabled over and over, you should consider using another online marketing platform like Google AdWords which can be a great alternative.


IMPORTANT: Despite all the messages we are getting, we have to say we are not connected with FaceBook in any way and have no effect on the status of your Ad accounts. For all info and help get in touch directly with the FaceBook support team.


How to Recover a Disabled Facebook Account

Article SummaryX

Facebook often disables accounts for using fake names, spamming, using hate speech, threatening other users, or otherwise violating their terms of use. If you can't sign in to Facebook because they've disabled your account, you can request an investigation using Facebook's official investigation form ( Enter the email address or phone number associated with your account, and then the full name you used on Facebook. Next, upload a scan or photo of a government-issued ID, such as a passport or state ID card. In the "Additional info" area, describe the incident and explain why Facebook should restore your account. Click Send to send your appeal to Facebook. Within a day or two, Facebook will send you an email message informing you of their decision. For tips on how to submit an appeal if Facebook has disabled your account, read on!

Thanks to all authors for creating a page that has been read 3,620,913 times.

My Facebook ad account was disabled by mistake. How can I open a dispute?

1. Facebook Advertising Policies Violation Appeal

If your ad account has been disabled for violating Facebook Advertising Policiesfollow these steps to open a dispute use this appeal formto request investigation. Provide as full information as possible to prove that the advertising policies were not violated.


2. Unusual Activity Appeal

If you ad account was flagged for unusual activity, in most cases it is related to your payment method. 

"Your ads account has recently been flagged because of unusual activity. For security reasons, any ads you're running will be paused until you can confirm your account information by contacting Facebook."

There are many reasons for this. Could be difference between account and billing name or they may think you're a fake person. It's faster to simply fill out the form, without digging too deep into the reasons.

Use this appeal form to request investigation.



Facebook Disabled Me – how to avoid being locked out of your business account

Facebook, one of the most popular social networking sites in the world, is full of pages and accounts run by small business owners.

In 2019, there were over 90m small businesses on Facebook worldwide. These businesses can post updates, list contact details and services, allow customer reviews, place job adverts and create an online shop.

However, the hashtag #facebookdisabledme has grown on Twitter with frustrated Facebook users unable to access their accounts, their business pages and their ad accounts. Multiple petitions have been created asking Facebook to change how they review accounts and to lift bans on locked-out users.

Facebook’s account reviews are run on artificial intelligence (AI) which favours broad identifiers and lacks nuance. The customer service side is also reliant on AI so when businesses try to get in touch with a human at Facebook to resolve the issue, they can’t.

Users of the platform have bemoaned a lack of transparency and no clarification as to why an account or page has been disabled. It can take months to get these accounts reinstated and even then, they may be disabled again days later.

Having your personal account disabled is aggravating, but for small business owners the consequences are often greater. They can lose existing customers as well as losing out on potential reach and a sizeable chunk of their income, especially if they don’t have a dedicated website for customers to make purchases or book services.

We’re going to explore why Facebook accounts and pages are being disabled, how it affects small business owners and what you can do to prevent it from happening to you.

How do I know that my account has been disabled?

If your account has been disabled, you’ll get a notification, but if you think your account has been disabled by mistake, you can request a review.

The appeals process involves entering details connected with your Facebook account and submitting ID. You can then elaborate on why there has been a mistake.

The most damaging outcome is having your whole Facebook account disabled. Not only will you be closed off from your business page and your ad account, but you’ll lose your personal posts and videos.

To try and avoid this, keep your personal feed as clean and controversy-free as possible. As well as the obvious, such as not using fake names, impersonating or harassing others, look at the Facebook Terms which will give you some guidance on what not to post.

It’s just my Facebook ad account that’s been disabled

The likelihood is that you’ve violated Facebook’s advertising policy.

Your ads must not:

  • Promote unacceptable business practices (anything misleading, scams)
  • Use misleading claims (deceptive offers and promises)
  • Have a non-functional landing page experience (must go somewhere which gives you the reality of product or service expectation, must not lead to a broken link or page with slow running time)
  • Use adult content

This is what happened to my small business

Some people have had problems managing accounts for their clients. Amy Stenson, social media manager at The Audit Lab, has had mixed results when trying to get help from Facebook.

I’ve had a couple of clients’ accounts been disabled in the last couple of months. This did put a strain on my job and the clients’ business as Facebook doesn’t provide any information on why the ban has been put in place. The first one was in October where the account was randomly disabled, so I requested a review through Facebook and sent over all the documents required.

After waiting weeks for the review to be completed, nothing changed. The account is still disabled to this day. In the end I had to create a whole new account for the client. Obviously, this pushed us back weeks with still no response from Facebook to tell us why the account was disabled.

Another e-commerce client’s account was disabled during Black Friday which, of course, is one of the busiest times of the year for them. Again, there wasn’t much information as to why this happened but once I had an online chat with Facebook, they re-activated the account.

I feel Facebook should improve their support team, whether they open the inbox support to every error or have a contact number in the UK so when accounts are disabled it’s an easy process for whoever is dealing with the issue.

My Facebook business page has been unpublished

Again, this comes down to violating community standards, such as publishing spam or using deception to get likes. Having a misleading page name, misleading posts or having evidence of hate speech on your page could lead to Facebook unpublishing it.

Make sure you’re staying as safe as possible to prevent the platform disabling page. Be warned that this isn’t always a watertight method as you may not have any violations against your account but have your business page unpublished anyway.

This is what happened to my small business

Nature’s Health Box had their Facebook page removed altogether and though the account is back, there are still problems with the advertising. Tom Jenane, the firm’s nutrition and fitness expert, tells us more.

We had our Nature’s Health Box Facebook page removed at one point. It was a while ago, so a little blurry, but I’m sure they highlighted that we were ‘selling medical items’ which they didn’t allow. This was being connected to our products which were the likes of vitamins and turmeric. However, we believed they were flagged due to them containing the term ‘capsules’ or ‘tablets’, as we found many other cases on Google of Facebook pages being removed due to this issue.

However, we put in an appeal and we managed to regather the page again.

Once the account was back up, it seemed our access to create Facebook ads wasn’t allowed. We weren’t running ads at the time, but we had it set up to do so, with our inventory connected, for Facebook remarketing.

I put in a review request around a month ago, just because it seemed ridiculous (despite our ad account being disabled over a year ago) and they confirmed that we hadn’t broken any rules and we were allowed to advertise again, but when we went to put in any ads, it blocked us from doing so.

It seems that they’ve allowed the page to continue, but we can’t do any form of advertising. I’m not sure what we did to get flagged, but it has impacted our sales figures inevitably.

We earn around £40,000 revenue per month on average. Facebook used to bring in around £2,000 per month, however we were barely scratching the surface with Facebook advertising and were excited about using the platform more to see those numbers increase.

I think the date it was disabled was April 2019, so that’s a significant sum over such a long period of time.

How do I stop my Facebook account or business page from being disabled?

For ad accounts, Amy Stenson recommends that you constantly check your account(s) to make sure ads are live and haven’t been disapproved. It’s also worth making sure all of the ads are in line with Facebook’s advertising policies. Perhaps there’s some terminology to be careful of, as was possibly the case with Nature’s Health Box.

If it’s your first ad, test it. Make successful ads into templates for future ads. Consistency is important too, so don’t make any sudden changes to your advertising habits. Facebook’s AI may flag this as suspicious and disable your account.

The good news is that Facebook has an automated chat feature for advertisers, but you need an active Facebook account to use it. Annoyingly, this means that if you’ve been locked out of your account, you’re snookered.

A couple of general pointers to mention. First off, don’t use a credit card which is linked to a previously disabled account as it’ll look dodgy.

It’s also advisable to have multiple admins on your business page so that if one of you can’t access it, other people in the business can keep the page going.

Is Facebook likely to change its approach with AI?

I put questions to Facebook regarding preventing accounts from getting disabled, how to contact a human for help and whether the AI system is likely to be reviewed, but the social media platform failed to comment.

To me, it seems like Facebook’s bigger concern is allowing harmful accounts than blocking safe ones. Its latest Community Standards Enforcement Report shows that the fake account detection does what it sets out to do. Across two years, over 99.5 per cent of the violating accounts Facebook took action against were picked up before users reported them. The platform estimates that 5 per cent of monthly active accounts are fake.

And with BuzzFeed reporting that Facebook could be developing new AI to summarise news, it looks like it’ll be leaning towards more AI rather than less.

What you do next is up to you. If you and your audience get a lot out of Facebook, then stick with it. There’s still some great functionality and a loyal user base on there.

If it doesn’t play such a significant part in your business, you may consider relying less on Facebook for reaching your audience. Take another glance at your marketing strategy and your social media strategy to see where your time and money could be better spent.

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Top social media tips for small businesses

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3 Replies to “My facebook business account was disabled”

  1. @KedrickSzn ツ. and with a fortnite pfp hahaha

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