Ulta beauty store nyc -
Ulta Beauty Is Opening In Herald Square and Here’s Everything We’re Buying
Good Great news NYC beauty lovers: Ulta Beauty is opening its doors at a new location in Herald Square. After a soft opening on February 26 and a hard opening on March 5, you’ll be able to shop in-store to your heart’s content. Just, you know, don’t forget your mask.
Not only does Ulta Beauty have diverse-owned brands and salon services offered in every location, but they’ve also just launched Conscious Beauty at Ulta Beauty™. The platform is designed to provide guests with greater choices and transparency, making it even easier to shop beauty brands with clean ingredients, and those that are cruelty-free, vegan and have sustainable packaging. They even highlight brands that focus on giving back.
Now on to the good stuff: what you should buy. We thought you’d never ask. Check out our picks for what to add to your real! life! shopping! basket! below, and heads up that all guests will receive 20 percent off their in-store purchase during Grand Opening weekend (March 5-7), in addition to 25 percent off first-time salon services. So mark your calendars now.
1. Tarte Shape Tape Concealer
Personally, we’re fresh out of concealer, conveniently just in time for spring. This little wand is a PureWow Editor favorite and an Ulta Beauty bestseller. Oh, and you’ll find it within Conscious Beauty at Ulta Beauty, because the formula meets the program’s clean ingredients and cruelty-free certification requirements. Grab a consultant to help you patch test your perfect shade.
BUY IT ($27)
2. Pattern Leave-In Conditioner
If you stan Tracee Eliss Ross like we do, you’ll stan her line of natural hair products just as much. The blend of natural oils and honey will leave curls moisturized and defined, healthy and restored. Plus, how vibrant is the bottle?
BUY IT ($25)
3. The Ordinary AHA 30% + BHA 2% Peeling Solution
You know that red serum-like substance people have been putting on their faces that kind of looks like blood? (Sorry, but it does—we know you’ve seen it on Insta). It’s this. And don’t worry, the only freaky thing about it is how great your skin will look for the price.
BUY IT ($8)
4. Bad Habit Power Sleep Melatonin & Glycolic Night Cream
A good night cream and a good night of sleep are two of our favorite things, and this brand—whose global ambassador and creative director is mega-influencer Emma Chamberlain (you’d know her from TikTok)—found a way to put the two together. The skincare line is new and exclusive to Ulta Beauty, FYI, and already has great reviews.
BUY IT ($25)
5. Juvia’s Place The Warrior Eyeshadow
How gorgeously rich are the colors in this palette? Now, just imagine them on your lids. The mix of matte and shimmer shadows from Black-owned brand Juvia’s Place is exclusive to Ulta Beauty, and we bet it glimmers even more gorgeously in person.
BUY IT ($20)
6. Ulta Beauty Collection Rose Quartz Facial Roller
Treat yourself to an at-home facial massage with this crystal roller made of natural stone, and don’t forget to let it cool off in the fridge first for an even more relaxing effect. It’s the perfect way to end (or begin!) any day, and we’re partial to the Ulta Beauty brand it hails from.
BUY IT ($20)
7. Ariana Grande R.E.M. Eau de Parfum
For an affordable fragrance that feels luxe, we’re looking at Ariana Grande’s scent: R.E.M. We love the romantic notes of juicy fig, warm salted caramel, pear blossom and sandalwood, but you can sniff it out for yourself while you’re in Herald Square.
BUY IT (from $44)
Business operations may be affected due to COVID-19. Please contact the business directly to verify hours.
Most Recent Comments
Believe me! You won't ever be baffled without a doubt! Attempt to visit this spot and you will love it without a doubt. Extraordinary assistance and valuing! I got all that I need from the shoes to the dresses I needed to have.
It was never an uncertainty that I confided in her abilities. She was awesome. My face looked wonderful, new, and youthful. See you soon!
There is so much to see and buy and the staff is super helpful and sweet. Clean, colorful and always an enjoyable experience.
From Ulta BeautyUlta Beauty is the US' largest beauty retailer & premier destination for cosmetics, fragrance, body, skin & haircare products. Shop over 25,000 products from approximately 500 brands including Tarte, Redken, TULA, & CHANEL. Plus, exclusives like Kylie Cosmetics, PATTERN, florence by mills, Juvia's Place & Ulta Beauty Collection. Conscious Beauty at Ulta Beauty offers vegan, clean, cruelty-free products in sustainable packaging with brands committed to making a positive community impact. Our Shop Safe Standards include enhanced cleaning & hand sanitizing. Mask wearing & social distancing also follows CDC & local guidelines & ways to shop include curbside & in-store pickup. Salons are open in stores & limited beauty services available.
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Ulta Beauty opening massive flagship store in Herald Square
Looking good just got easier. We hear Ulta Beauty is opening a 12,000-square-foot flagship at Two Herald Square, just east and next to Victoria’s Secret on West 34th Street.
The slice of the former H&M space has 12,000 square feet on the ground and roughly 6,000 square feet on the lower storage level of the building.
Pat Breslin of Colliers International represented Ulta, just as he did for its store at 188 E. 86th St. and others in the boroughs. The publicly listed beauty brand has 1,100 locations around the country.
SL Green’s Brett Herschenfeld represented the company in-house. An RKF-Newmark team represents the building’s retail space. The asking rent was $550 per square foot. The companies declined to comment or did not return calls or e-mails prior to deadline.
Founded in 1990 by Richard E. George and Terry Hanson, its current CEO Mary Dillon joined Ulta in 2013. The company is headquartered in Bolingbrook, Ill., and prides itself on carrying 25,000 products — from 500 companies — at all price points.